How to sell what you make : the business of marketing crafts
Gerhards, Paul2013
Books
Learn how to turn your hobby into a profitable business. Includes pointers for getting started, selling, exhibiting at trade shows, pricing & marketing. This new edition is updated for the digital age, with sections on creating effective websites & blogs, marketing with social networks, selling online & using smartphones & tablets for payments.
Main title:
How to sell what you make : the business of marketing crafts / Paul Gerhards.
Author:
Gerhards, Paul, author
Edition:
Third edition.
Imprint:
Mechanicsburg, Pa. : Stackpole, 2013.
Collation:
viii, 152 pages : illustrations ; 21 cm
Contents:
Crafts as a business --- Crafts fairs and street fairs : your direct link with consumers --- The gallery connection : the wholesale marketplace --- Selling to the trade : expanding your market --- Advertising and publicity : marketing through traditional media --- Marketing and selling on the internet --- Service, fulfillment and sales reps : keeping your customers satisfied --- The itenerant crafter : a booth for the crafts nomad, indoors and out --- On paper : the back office of the crafts business
ISBN:
9780811711395 ((pbk.) :)
Dewey class:
745.50688
Language:
English
Subject:
BRN:
1439160